How MapmyIndia APIs & SDKs help Paytm deliver exceptional customer experiences
The last 100 metres in e-commerce deliveries is super challenging.
Paytm chose MapmyIndia APIs & SDKs to solve that and more.
Advanced Digital Maps
The average map guides delivery persons to the area of delivery, but not to the
exact location. But with advanced digital maps, Paytm enables its delivery persons
to reach the exact doorstep of customers - the right building, the right floor, the
Great CX built on MapmyIndia’s Maps SDK
Paytm, India’s largest mobile payments and commerce platform, wanted to remove the hassle
of giving directions over the phone from the user’s buying experience.
This required a map with extremely detailed house-level data and the ability to navigate
the delivery person right up to the doorstep of the customer.
Today, Paytm trusts MapmyIndia’s location-based services to elevate the
experience for its users. Here’s how:
Users set delivery location on an interactive map
Paytm displays its product prices and offers based on the user’s delivery location.
MapmyIndia’s Reverse Geocoding (to convert lat-long coordinates to readable addresses)
allows Paytm users to set their delivery location by dragging and dropping a pin on an
interactive map. Their delivery address then determines the products, prices, and offers
available to them.
On dragging the pin on the map, the address in the search bar
Choose from an extensive list of points of interest (POIs)
Paytm users can choose from a vast dataset of POIs down to specific details like floor
level, house number and so on. As the user starts typing out the address in the search
bar, MapmyIndia’s Autosuggest functionality triggers a dropdown that suggests a list of
place names based on matching letters and search history.
On typing into the search bar, a dropdown is triggered with place
Distance, Routes and Delivery Times for better planning
The delivery operations team at Paytm uses
MapmyIndia’s Routing functionality to get
useful information like routes, navigation, distance and live traffic. The distance
functionality provides them with the estimated time of arrival (ETA) for delivery
drop-offs. This helps them optimally match the right delivery person to the right
orders, thereby reducing delivery times.
Shows the route between two points along with useful information
like distance, live traffic, ETA, and navigation