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How MapmyIndia APIs & SDKs help Paytm deliver exceptional customer experiences

The last 100 metres in e-commerce deliveries is super challenging.

Paytm chose MapmyIndia APIs & SDKs to solve that and more.

Advanced Digital Maps

The average map guides delivery persons to the area of delivery, but not to the exact location. But with advanced digital maps, Paytm enables its delivery persons to reach the exact doorstep of customers - the right building, the right floor, the right door.

Great CX built on MapmyIndia’s Maps SDK

Paytm, India’s largest mobile payments and commerce platform, wanted to remove the hassle of giving directions over the phone from the user’s buying experience.

This required a map with extremely detailed house-level data and the ability to navigate the delivery person right up to the doorstep of the customer.

MapmyIndia’s data-rich Maps SDK and powerful Location APIs do just this.

Today, Paytm trusts MapmyIndia’s location-based services to elevate the customer experience for its users. Here’s how:

Users set delivery location on an interactive map

Paytm displays its product prices and offers based on the user’s delivery location. MapmyIndia’s Reverse Geocoding (to convert lat-long coordinates to readable addresses) allows Paytm users to set their delivery location by dragging and dropping a pin on an interactive map. Their delivery address then determines the products, prices, and offers available to them.

On dragging the pin on the map, the address in the search bar changes dynamically

Choose from an extensive list of points of interest (POIs)

Paytm users can choose from a vast dataset of POIs down to specific details like floor level, house number and so on. As the user starts typing out the address in the search bar, MapmyIndia’s Autosuggest functionality triggers a dropdown that suggests a list of place names based on matching letters and search history.

On typing into the search bar, a dropdown is triggered with place name suggestions

Distance, Routes and Delivery Times for better planning

The delivery operations team at Paytm uses MapmyIndia’s Routing functionality to get useful information like routes, navigation, distance and live traffic. The distance functionality provides them with the estimated time of arrival (ETA) for delivery drop-offs. This helps them optimally match the right delivery person to the right orders, thereby reducing delivery times.

Shows the route between two points along with useful information like distance, live traffic, ETA, and navigation

To enhance the buying experience for your app users, explore MapmyIndia’s catalogue of Mapping and Location APIs & SDKs.

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