Outtake:
MapMyIndia has launched
LX130 (nicknamed MapmyIndia Light), a sleek new GPS navigation gadget
targeted towards the youth.
MapmyIndia Light is essentially a on-the-go device which you can simply
carry with yourself (unlike the ones which are plugged into
your car etc)
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The device is equipped with maps of 401 cities, over 8.3 lakh km of
roads connecting 4 lakh towns & villages and boasts of around 10 lakh
PoIs (points of interest) like cinema halls, restaurants, petrol pumps
etc.
The device weighs 122 grams, has a bright 3.5’ display screen and
costs Rs. 11,990 (more)
Interesting
Development
Look at the recent development in navigation space -
All of these companies are focusing on the usage medium (Internet /
voice), but not in distribution of the apps to consumer for their daily
usage.
Funding in this space
The navigation space is gearing up for the next level of war, though it
seems that the battle is more about distribution and not on
improving...